Thursday, November 25, 1999
Report: Tiger goes with Buick on the bag
ORLANDO, Fla. (AP) — In a marriage between the first corporate
sponsor of the PGA Tour and the hottest property in golf, Tiger
Woods has agreed to a deal in which he will carry the Buick logo
on his golf bag next year, according to a published report.
Golfweek Magazine, in a report on its Web site Tuesday night,
cited industry sources as saying the deal will pay Woods between
$10 million and $15 million during the next two years.
Woods' agent at IMG was in Hawaii for the Grand Slam of Golf
and could not immediately be reached for comment.
Next to the hat, a player's bag is the most visible and attractive
to corporate sponsors. Woods' has carried a Titleist bag since
turning pro, but bidding was under way when Titleist signed a
new deal with the 23-year-old star in which it gave up the rights
to use him in advertisements.
The magazine said Woods likely would carry the name of another
General Motors brand for overseas events.
Woods also would be expected to play in six of the eight PGA
Tour events that Buick sponsors over the next two years. Buick
has tournaments in San Diego, Michigan, New York and Georgia.
Buick first became a corporate sponsor of the PGA Tour in 1958.
“We believe that golf continues to present a terrific
marketing opportunity for us, and we would like to play bigger
and be more effective,” said Anthony Derhake, brand manger
of golf for Buick. “So, yes, we are looking for ways to do
that, and one strategy would entail hooking up with a player of
Tigers stature.”
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