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Tiger Woods changes landscape of golf

By Jeff Babineau /The Orlando Sentinel

ORLANDO, Fla. -- Dr. T.J. Dorsey, who planted seeds for the Orlando Minority Youth Golf Association when he guided a handful of ambitious youngsters onto a vacant field at the Central Florida Fairgrounds in 1991, was standing near the edge of the putting green at Dubsdread Golf Course the other day, watching a tiny 4-year-old roll putts.

One ball bounded across the green and dived to the bottom of the cup. As it fell, the youngster, to nobody in particular, smiled and mouthed the following words: "I'm Tiger Woods."

"Cutest thing you've ever seen," Dorsey said.

Similar scenes play out in Los Angeles and Chicago and New York each day, featuring children of all sizes, shapes and colors. Who isn't Tiger Woods? Grandmothers are trading in knitting needles to watch him on weekends, record crowds are turning up to view PGA Tour events, and the game's television ratings are higher than ever.

The fairways at tournaments are lined with children no taller than the gallery ropes. Merchandise racks are being emptied by the weekend rounds. Children are as apt to try swinging a cut-down golf club as a baseball bat.

Golf, the lily-white sport once reserved for doctors on Wednesday afternoons at the stodgy club, has become so, well, cool. One man has ushered the game into society's mainstream.

The landscape of golf has changed dramatically since this exact day one year ago, when a 20-year-old by the name of Eldrick Woods, days after winning his third U.S. Amateur, stepped to a podium in Milwaukee to announce he was passing up his junior year at Stanford to become a professional golfer.

Woods tied for 60th that first week at the Greater Milwaukee Open, earning $2,544. With seven PGA Tour events left on the '96 schedule, there was speculation he was going to have a difficult time earning enough money to finish among the top 125 players and earn a tour card for 1997. Nike was an industry laughingstock for shelling out $40 million on a 5-year endorsement contract.

Who's laughing now? Who knew?

In one year, Woods has won six PGA Tour events in 25 starts. One week he was standing next to the winner's trophy in Las Vegas surrounded by showgirls; another found him next to a trophy in Orlando flanked by Mickey and Tigger. By April, he had scaled his way to the top, slipping on the prized green blazer worn by the champion at the Masters Tournament. Forty million people tuned in to watch him play the final round.

"I think golf was cresting anyway, and the wave was building," said Michael McPhillips, tournament director of the Oldsmobile/Walt Disney World Classic in Orlando, where Woods is expected to defend his '96 title in two months. "Once Tiger came aboard, it truly became high tide.

"Not only does he cross ethnic lines, but generational lines as well. The ripple effect of how his presence has affected every facet of this game, it's pretty incredible."

There is a price to pay for fame, and Woods, a conglomerate on spikes whose net worth has soared to more than $100 million, has paid. At the age of 21, he has made mistakes, and he readily admits he is trying to learn from them.

In the searing heat of the public eye, he simply is not allowed to have bad days at his office. Imagine skipping an awards dinner only to have tens of thousands of people stuff your actions down your throat.

Sports megastars such as Michael Jordan and Ken Griffey Jr. were given more time than Woods was allotted in his ascent. The new Pied Piper is expected to have an opinion on everything from race relations to the National League West to supermodels.

In reality, we forget that Woods is 21 and could be preparing for his senior year at Stanford. For lunch one day at the PGA Championship, he dined on a huge plate of french fries. After golf, he had planned to go see "Air Force One."

"Kids' movie," Woods reasoned, smiling.

"He's so young," Dorsey said. "I don't think you, I, or anyone could have predicted the impact that Tiger has had. The kids adore him. Even when he doesn't win, he's winning."

Hopefully, Woods will be able to enjoy the incredible ride ahead.

"Something has happened here that is almost mystical in a sense," Dorsey said."It seems to be divinely ordered."

With fries, of course.

(Jeff Babineau is a sports columnist for the Orlando Sentinel. Write to him at: Orlando Sentinel, 633 North Orange Avenue, Orlando, Fla. 32801)



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